BEAUTY OF JOSEON
Beauty of Joseon takes inspiration from the timeless beauty rituals of noblewomen during Korea’s Joseon dynasty, where radiant, healthy skin was considered the true standard of elegance. Instead of masking flaws, the brand celebrates clarity and balance through gentle, effective care. Blending traditional herbal ingredients with modern skincare science — a philosophy known as hanbang — Beauty of Joseon has become globally renowned for reinterpreting classic Korean remedies with a contemporary touch. Among their most-loved creations are the protective Relief Sun SPF, the radiance-enhancing Glow Serum, and the deeply nourishing Dynasty Cream.
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